Mobile qual – what it brings to the research mix
If a picture is worth a thousand words, how many words can a video buy you? As smartphone adoption rises in Australia, it’s only natural for research to have a presence in this arena. Latitude has...
View ArticleShow me the money! …or not
Having recently joined Latitude Insights and the market research industry as a whole, I was quite interested to hear about something called an “online community”. I had never learned about “online...
View ArticleOnline research – the ideal partner for sensitive topics
by Anna Clowry, Research Director at Latitude Insights We often talk about the benefits of depth and breadth achieved by online research. From online surveys, to panels and communities, it’s about...
View ArticleHow many smiley faces do you need to be happy?
By: Monica Greenwood, Research Director Dave Griffin, our shopper and retail specialist, recently blogged about customer service measurement (click here to read that). He cited a study based on just...
View ArticleBlurring the lines
By: Marcail Arbuthnot Within the retail world, we often hear talk of online stores as distinctly different to and separate from the more traditional physical bricks and mortar stores. However it seems...
View ArticleAustralians on social media raise many an eyebrow?
By: Tabitha Lucas, Research Director I love the fact that people continue to surprise me. This particular instance was prompted by the results of a major study we have just completed about consumers...
View ArticleThe devil makes work for idle hands
By: Chris Binney, Research Manager You’ve got two minutes to yourself and what is the first thing so many of us think about doing? Getting out our phone to check our email, post a tweet, update a...
View ArticleSort of, dunno, nothin
By: Margie Lane, Research Director Don’t you love the one word answers you get from teenagers when you ask them how their day at school was today. I’ve learned with my daughter that it’s far more...
View ArticleContinuing the fight for plain packaging of tobacco products…..
By: Victoria Parr In 2011-2012, I had the opportunity to undertake the type of research that every social and government researcher dreams of….research aimed at bringing about widespread social...
View ArticleGovernment can do Online Qual – Online Testing for Online Tools
As more and more government marketing collateral and information tools move online, it was only a matter of time until it became acceptable among a government agency to test tools intended for online...
View ArticleWhy do rituals matter?
By: Margie Lane, Research Director As researchers, we know to look out for common rituals in the way consumers use products. These repetitive behaviours like licking the lid of the yogurt tub or...
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